View our Blog Feed“If the users can’t find it, the function’s not there.” — Human Factors International
Good First Impressions Can Lead To Everlasting Love
You can tell a lot from a person on first impression. A smile, a handshake, or verbal exchange is enough for us to make an assessment on someone’s personality. A few seconds are all we need to form our first impression and develop initial attraction.
Personality + Communication = Love
A relationship starts with an attraction to personality (brains) and physical traits (beauty), and trust continues development through socializing (conversation). The continuing interpersonal attraction can have different levels of intensity, which affect our mental and emotional understanding of each other. Lasting love depends on behavior as much as biology.
First impressions are hardwired into our psyche.
Continue reading “Good First Impressions Can Lead To Everlasting Love” »
Brand George Clooney
In only 10 minutes, an NPR Facebook post about George Clooney got almost 6,500 ‘likes’, 694 shares and 490 comments. Recognition spurs reaction. That’s the power of the George Clooney brand.
The NPR post 3 hours prior only got 370 ‘likes’.
Five Design Blogs That Need Design Help
There are so many great design blogs out there with inspirational surveys of gorgeous packaging, logos and Web sites. We use them sometimes to survey the work that’s being done out there. However, I’ve noticed some of those design blogs need some design help.
Is this the case of the shoemakers’ kids having not shoes? Maybe the editors are so busy finding good design examples, tips and articles that they cannot design something easy on the eyes for themselves? Kinda makes me cringe. The blogs are very unorganized, or look very generic, have hard-to-read type, or just features messy graphics. Many times, there’s just too many advertisements. There’s quite a few out there, but here are five.
Continue reading “Five Design Blogs That Need Design Help” »
Whimsical Illustration Helps To Communicate Brand Personality For A Non-Profit
While designing the identity for the Pacific Asian Consortium for Employment, we were immediately drawn to the lyrical and playful approach of Sarah McMenemy’s illustration work. Her work has been published in picture books, food packaging, posters, galleries, environmental graphics, and more… seen both Internationally and locally around London, where she resides. Sarah’s work seemed to complement the feeling we were seeking out for the PACE Web site, and we’re very happy with the outcome.
Continue reading “Whimsical Illustration Helps To Communicate Brand Personality For A Non-Profit” »