In a slow economy, it’s second nature for business owners to focus solely on their operations and put marketing on the back burner. But to the public, they are communicating exactly what they are doing: focusing on their current clientele (billable time or cash flow) and ignoring their new customers (operations). There’s no overarching marketing message here, folks.
They are only concentrating their efforts on the inside and not really viewing their company from a their customers’ point-of-view.
Continue reading “Wham-Bam, Thank You Ma’am” »



