Blog: Social Media
Posted Mar 5, 2012 by in Social Media

Facebook Cover Photos That Share The Story

Didn’t we say social networking is getting more visual? It is. On March 30, 2012, Facebook pages for businesses will switch to the new timeline layout. One of the best features is the ability to use the cover photo to entice the viewer to explore the page. Here’s a sampling of brands who are already sporting the new look wisely with their story-telling cover photos. We love oversized, beautiful imagery.

Kate Spade

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Posted Feb 9, 2012 by in Observations & Trends, Social Media

Brand George Clooney

In only 10 minutes, an NPR Facebook post about George Clooney got almost 6,500 ‘likes’, 694 shares and 490 comments. Recognition spurs reaction. That’s the power of the George Clooney brand.

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The NPR post 3 hours prior only got 370 ‘likes’.

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Posted Feb 22, 2010 by in Social Media

Social Media Development for The Professional Association of Design

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Over 4,000 followers in 16 months.

When I became VP of Communications for AIGA Los Angeles in November of 2008, I started a social media program to help gain exposure for the non-profit organization. AIGA is the professional association of design with chapters all around the nation, and the largest graphic design organization on the planet. Locally, we needed to increase exposure and membership to continue to support the design community of Los Angeles.

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Posted Jan 19, 2010 by in Observations & Trends, Social Media

Bring Your Field To The Players

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Just because you’ve built it, doesn’t mean your customers will come. (Photo by komisarr)

You have a company Web site, but no one is visiting it. You were told, “build it and they will come,” but it’s not happening that way. SEO campaigns will help your search engine to increase your chances of traffic, but will visitors be targetted prospects? You have a vision, mission and brand personality, so use those tools to speak to your audience. And if you speak graciously with social media, and they will come.

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