Blog: Typography
Posted Oct 29, 2011 by in Education, Typography

How To Seduce Readers With Better Type

You’re just typing out a quick flyer, email blast or internal memo, so why would you want to improve your type? Better type formatting increases readability, legibility and… well, seduction. Beautiful typography encourages people to stop and read. Better type may mean increased web traffic, sales or just may finally encourage co-workers to put those damn cover sheets on their TPS reports.

Continue reading “How To Seduce Readers With Better Type” »

ramp creative design ways typography type rags measure leading improve hierarchy emphasis better How To Seduce Readers With Better Type image
No comments yet
Posted May 5, 2011 by in Observations & Trends, Typography

Fresh Ingredients: Display Type

Looking for a bright-eyed typeface to spruce up your look? Here’s a couple of new editions to our ever-evolving list of font favorites.

ramp creative design workhorses typography type fresh favorites Fresh Ingredients: Display Type image
Alright Sans by Jackson Cavanaugh
Continue reading “Fresh Ingredients: Display Type” »

ramp creative design workhorses typography type fresh favorites Fresh Ingredients: Display Type image
No comments yet
Posted Feb 7, 2011 by in Random Thoughts, Typography

Excellent Typefaces for Legibility and Readability

ramp creative design typography type readability legibility characteristics Excellent Typefaces for Legibility and Readability image

A typefaces’ x-height, counter, ascender and descender metrics are shown here. 

Whenever we begin the production phase of annual report season (which is in January for us), I start surveying font faces for use in the books. The aim is to achieve typographic clarity and visual comfort for the reader for the large sets of copy and financials, so I look for a face with a good balance of both legibility and readability.

Continue reading “Excellent Typefaces for Legibility and Readability” »

ramp creative design typography type readability legibility characteristics Excellent Typefaces for Legibility and Readability image
No comments yet
Posted Nov 15, 2010 by in Observations & Trends, Typography

Typefaces of the Decade

ramp creative design typography type Print Magazine Typefaces of the Decade image

From Print Magazine‘s Regional Design Annual 2010

ramp creative design typography type Print Magazine Typefaces of the Decade image
No comments yet
Posted Oct 7, 2010 by in Education, Typography

Typography & The Fibonacci Sequence

ramp creative design typography type math Fibonacci Sequence Typography & The Fibonacci Sequence image

Leonardo Fibonacci, or, most commonly, simply Fibonacci, an Italian mathematician, considered by some the most talented western mathematician of the Middle Ages.

I received a question from one of my typography students today asking about the mathematics of the Fibonacci Sequence and it is applied in the use of setting type.

Hello Mike, I am busy studying for the exam and have a question about the math connected to the Fibonacci Sequence. I understand the sequence of numbers but my notes say that there is a way to determine the header size for 11 point copy and I don’t understand how that works. Please help.
Continue reading “Typography & The Fibonacci Sequence” »

ramp creative design typography type math Fibonacci Sequence Typography & The Fibonacci Sequence image
No comments yet