Understanding an audiences' needs and perceptions takes more than guesswork. We take a look at the competitive landscape, positioning andcommunications to help in determining where there may be opportunities to capitalize on. Visual surveys, market information, category trends, channel strategy trends and analysis will arise from this exercise. After analysis, a brand brief and strategic direction will be developed to direct messaging, positioning and personality definition.

A blend of authentic culture, unique character and historic roots are transformed into a brand voice to initiate the long-term building of a company’s greatest asset: brand equity. Speaking with a brand voice helps companies visually articulate their key market differentiators, attributes and value propositions. We help to nourish and grow brands through system creation, identity refreshes, design development, business/product/service naming, standards manuals and brand extensions.

Can a community be born with paper and ink? Can love and affection be nurtured with HTML code? We think so. Compelling marketing collateral and interactive campaigns beg the viewer to interact and intimately experience a company’s brand. The continued dialogue between the company and consumer exists through marketing communications. We initiate the conversation and continue it with product and services launches, marketing collateral, mini-sites, landing pages, sales promotions, newsletters, branded e-mails, social media, blog development, sponsorships and event design.

Product packaging is an integral part of the sale, the prologue to the product experience, and a delightful chapter of the company brand. Effective package design gives the product physical presence, drives demand and shapes the unveiling experience. We combine your objectives with an audience's preference of color, materials, logistics and retail display to tell the compelling story. What evolves is a tactile extension of the product and feeling of customer participation with the brand when consumed and resides in memory.

Whether the purpose is commerce, marketing or content, we understand that a digital presence is a key touchpoint with a contemporary audience. Simple information structure and elegant user interfaces convert communication into a useful tool. In creating, redesigning or just refining Web, mobile and motion graphic experiences we help our clients transform information into an emotional and memorable experience. Our expertise in usability design, intuitive navigation and Web accessibility standards allow us to develop strong integrated interactive experiences which are easily managed.

Business and financial stories weaved into powerful epics along with illustrative illuminations and suspenseful sequels deliver a powerful company message. This is our specialty with over 17 years of corporate communications experience and over 70 annual reports produced. We help strengthen brand relationships by creating corporate responsibility and citizenship communications, corporate brochures, annual reports, e-newsletters, sales and business development tools, employee recruitment and other investor communications.