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Packaging / Some of our friends think the quality of something is based on the design of its box. First impressions make a difference. We are also culprits of being judgemental - sometimes associating product caliber by its package (cosmetics, detergents, coffee). For us, product packaging is an integral part of the product, the prologue to the product experience, and a delightful chapter of the company brand. Don't tell anyone, but we've bought things only because of its attractive packaging! |
